• Accelerates Infomedia's innovation agenda and unlocks product-led growth across its global data ecosystem
• Combines Infomedia's automotive expertise and OEM relationships with Intellegam's cutting-edge generative AI technology
• Intellegam's AI solutions to be integrated into Infomedia's core product suite, enhancing existing offerings and enabling new solutions

Infomedia Ltd (ASX:IFM) has entered into a binding agreement to acquire 50% of European AI startup, Intellegam GmbH, for a purchase price of €6.1 million. This is a strategic move that will accelerate Infomedia's innovation agenda and unlock product-led growth across its global data ecosystem. The partnership combines Infomedia's deep automotive expertise and trusted global OEM relationships with Intellegam's cutting-edge generative AI technology, creating a powerhouse for innovation. Together, they will redefine solutions for OEMs, dealerships, and vehicle owners - making insights smarter, operations faster, and customer experiences more meaningful. The transaction includes a pathway for Infomedia to acquire the remaining 50% of Intellegam over five years, subject to the achievement of defined financial and strategic hurdles. Intellegam has developed proprietary B2B generative AI technology already used by two Chinese OEM brands in Europe, as well as unique and scalable IP across the entire AI value chain. Intellegam's technologies will be integrated into Infomedia's core product suite, enabling the company to offer additional AI features and functionality to cross- and upsell to its existing customer base.

The partnership with Intellegam is expected to enhance Infomedia's existing product portfolio and bring new solutions to its customers, without a material impact on FY25 P&L.