• Successful completion of iKOU acquisition with initial integration phase complete
• Significant growth of total contactable customers (+20%) and active customers (+4%)
• Developed a 3-year omni-channel strategy to deliver a step change in revenue and profit growth

Adore Beauty Group Ltd has reported strong H1 FY25 results, with revenue up 2.3% on the prior corresponding period to $103.0 million. The company delivered material gross margin expansion of 2.7 ppts to 36.2%, driven by growth of owned brands, retail media, refined promotional cadence, and disciplined inventory management. This, combined with disciplined cost management, resulted in a 126% increase in reported EBIT to $2.8 million, with the EBIT margin improving to 2.7%. The company's total contactable customer database grew 20% to 1.26 million, while active customers increased 4% to 837,000. Adore Beauty has developed a clear 3-year omni-channel strategy to deliver a step change in revenue and profit growth, targeting over 30% revenue uplift and doubling of EBIT margin over the next 3 years. This strategy includes plans for a national retail store footprint of 25+ stores across the Adore Beauty and iKOU brands, continued growth of owned brands, and further expansion of retail media capabilities. The company is well-positioned to execute on its growth initiatives and deliver long-term value creation.

Adore Beauty Group has provided the following guidance for FY25: EBITDA margin of 4-5% and EBIT margin of 2-3%.

Adore Beauty Group is poised for material growth, targeting a 30% revenue uplift and doubling of EBIT margin over the next 3 years. This will be driven by the expansion of the company's national retail store footprint, continued growth of owned brands, and further expansion of retail media capabilities.