• Revenue up 2.4% to $254.4 million
• Statutory net profit after tax up 45.3% to $3.9 million
• Pro forma net profit after tax up 36.8% to $4.8 million

Baby Bunting Group Limited, Australia's largest specialty retailer of maternity and baby goods, has reported its financial results for the half-year ended 29 December 2024. The company recorded a 2.4% increase in revenue to $254.4 million, driven by positive comparable store sales growth of 2.2%. Statutory net profit after tax increased by 45.3% to $3.9 million, while pro forma net profit after tax, which excludes certain one-off items, grew by 36.8% to $4.8 million. Gross profit margin improved by 260 basis points to 39.8% as the company made progress on its gross margin improvement initiatives. The company opened two new stores during the period and closed one store, ending the half-year with a network of 75 stores across Australia and New Zealand. Baby Bunting also launched its Retail Media business ahead of the Boxing Day trading period and introduced same-day/next-day delivery with Uber to improve customer experience. The company's net debt position improved to $9.1 million at the end of the period, down from $13.0 million at the end of the prior financial year.

The company is focused on continuing to execute its growth strategy, including opening new stores, improving gross margins, and scaling its Retail Media and same-day/next-day delivery offerings. The company is also in the process of refurbishing its first 'Store of the Future' pilot store, with two more expected to be in market by Q4 2025.