• BetMakers' subsidiary OM Apps and Podium enter agreement with Sportradar
• AdVantage Platform to provide Sportradar's ORAKO clients with access to global horse and greyhound racing
• Partnership to drive innovation and growth in the global racing industry

BetMakers Technology Group Limited (ASX:BET) has announced that its subsidiary, OM Apps Pty Ltd, and Press Association Limited (Podium) have entered into an agreement with Sportradar AG, a leading global sports technology company, to provide the AdVantage platform into Sportradar's multi-award winning ORAKO sportsbook offering. The AdVantage Platform, powered by BetMakers' advanced trading and platform technology and Podium's market-leading data content and FLEXHUB race engagement tools, will provide Sportradar's ORAKO clients with access to a full suite of horse and greyhound racing events from around the world. Operators using the ORAKO solution can embed the AdVantage Platform into their sportsbook and receive a full-service racebook, including managed risk, fixed odds and derivatives, comprehensive tote pool access, form, branded insights, tips, streaming, and granular reporting. Podium will continue to facilitate official content licensing, working with rightsholders to ensure control and visibility over data usage. Podium's FLEXHUB tools, designed to enhance racing accessibility for recreational bettors, will also launch on the AdVantage Platform in H1 CY25. The first ORAKO customers are expected to go live with the solution in Q2 CY25. This partnership is an important step in BetMakers' partnership model, which is designed to accelerate and scale the international distribution of BetMakers' turnkey racing solutions, including its Apollo Racebook+ product. Under the partnership model, BetMakers receives a share of the revenue generated from the products by the partner, typically based on a share of gross gaming revenue.

The partnership with Sportradar and Podium is expected to drive innovation and growth in the global racing industry, with the goal of delivering greater value to all stakeholders and expanding the global presence of racing.