• Return to strong growth and continued profitability
• Key divisions across the Kogan Group achieved double digit growth
• Kogan.com achieved accelerated growth over the peak retail period

Kogan.com reported a return to strong growth and continued profitability in 1HFY25. The Kogan Group's financial performance improved significantly, with 10.3% growth in Gross Sales, 9.9% growth in Revenue, 48.0% growth in Adjusted EBITDA, and 66.5% growth in Adjusted EBIT. The company's operating leverage increased, with profitability metrics improving across Gross Margin, Delivered Margin, Adjusted EBITDA, and Adjusted EBIT. Kogan.com's platform-based sales, which generate 100% Gross Margin with low overheads, contributed 64% of Gross Sales in 1HFY25 and were a key driver of the improved profitability. The Kogan Marketplace, Kogan FIRST loyalty program, Kogan Verticals, and Advertising Platform all delivered double-digit growth. Kogan.com also increased its marketing investment through channels like search engine advertising, which helped drive topline and market share growth while retaining operating leverage. The Mighty Ape business experienced technical issues during the peak trading period, impacting sales and profitability, but the major issues have been resolved and a recovery is expected in 2HFY25.

Kogan.com reported 48.0% growth in Adjusted EBITDA and 66.5% growth in Adjusted EBIT for 1HFY25 compared to the prior corresponding period.