• Total revenue and other income down 37% to $2.9 million
• EBITDA loss decreased by 26% to $2.6 million
• NPAT loss decreased by 47% to $2.7 million

Adslot Ltd reported a 37% decrease in total revenue and other income to $2.9 million for the half-year ended 31 December 2024, primarily driven by a 43% decline in trading technology revenue to $2.1 million. The company's EBITDA loss decreased by 26% to $2.6 million, and NPAT loss decreased by 47% to $2.7 million. The decline in revenue was largely due to a 55% drop in Symphony license fees, as well as a 46% decrease in Adslot Media's Monetised Trading Value. However, the company successfully renegotiated and extended its Symphony contract with GroupM for an additional two years, including a 45% price increase. The company also implemented cost reduction initiatives, including expensing development costs from 1 July 2024, which contributed to the improved profitability. Adslot continues to focus on growing its Storefront digital advertising sales solution, with new contracts being implemented in key markets, and is exploring new opportunities for its Webfirm and Media Auctions offerings.

Momentum and progress continue to build with the Storefront digital advertising sales solution, with new contracts being implemented and a substantial sales pipeline. The company expects to build on the progress achieved in the European market with the implementation of the Springserve ad server integration project and contract execution with Goldvertise. Strategic initiatives are also underway to improve revenue performance of Webfirm, explore new market opportunities for Media Auctions, and consider larger distribution and reseller deals for the Adslot Media platform offerings.