1HFY25 Results Presentation

• 5.8% top-line growth, strong focus on profitability
• Total Group Gross Margin absolute dollar growth +6% pcp
• Launch of new Maggie Beer website, improved conversion and product margins
• Double-digit growth in Hamper sales volume +10%, fully sold out of Christmas Hampers

Maggie Beer Holdings Ltd (MBH) has reported strong results for the first half of the 2025 financial year, exceeding its targets across key financial metrics. The company achieved 5.8% top-line growth, driven by strong performance across its business units. Total Group Gross Margin saw an absolute dollar growth of 6% compared to the prior corresponding period (pcp). Highlights from the H1 FY25 results include:- Hampers & Gifts Australia (HGA) delivered 6% net sales growth, with Hamper Emporium B2B growing 14.9% offsetting a 3.5% decline in B2C. Total HGA orders grew 10%.- Maggie Beer Products (MBP) saw a 5% net sales decline, but improved gross margin by 6.2 percentage points through SKU rationalization and less bulk milk sales.- Paris Creek Farms (PCF) experienced a 5% net sales decline, but grew gross margin by 10% through cost reductions.The company also reported progress on key strategic initiatives, including the launch of the new Maggie Beer website, which has driven a 2-3% improvement in conversion rates and a 55.5% product margin.Looking ahead, MBH has outlined a cost savings program targeting up to $4 million in annualized operational savings. Key focus areas include SKU rationalization, optimizing 3PL logistics providers, a targeted discounting program, a new labor structure, improved warehousing and sublets, and a refined corporate structure.The company is also focused on pricing optimization, aligning the labor force to seasonal business activity, new product development, and managing inventory lead times to improve turnover and reduce holding costs. Additionally, MBH plans to increase promotion of Maggie Beer Products, leveraging the recently launched Shopify platform and new Maggie Beer cooking concept.

MBH expects to deliver $2.0 million to $2.5 million in annualized gross margin improvements and $3.5 million to $4.0 million in annualized cost savings through its strategic review and cost-out program.

The company is well-positioned for the second half of FY25, with a strong base, refined cost base, and fresh board direction. MBH is focused on pricing optimization, labor force alignment, and continued improvement in inventory management to drive profitability and growth.