• Rebranding Kumu to MyTribe, a hybrid platform for content monetization and business incubation
• Providing funding, strategic support, and business acceleration to help talent build sustainable, high-growth brands
• Securing strategic partnerships with the NRL and high-profile athletes as ambassadors and business partners

Thrive Tribe Technologies (1TT) is excited to announce the rebranding of its Kumu platform to MyTribe, a hybrid platform that blends content monetization with a business incubator for creators, sports stars, and influencers. The new vision is comprised of two complementary parts: A Next-Gen Creator Platform - MyTribe is a PG subscription-based platform where sports stars, influencers, and content creators can share premium content, training programs, business insights, and exclusive behind-the-scenes moments. A Business Growth Engine - Thrive Tribe provides funding, strategic support, and business acceleration to help talent build sustainable, high-growth brands in industries like health, wellness, and technology. Rather than just earning through content, creators and athletes can launch and scale businesses with Thrive Tribe's support, aligning their success with real, scalable investments. The company is also securing strategic partnerships, including with the NRL, to bring high-profile athletes, ambassadors, and business founders into the MyTribe ecosystem. Additionally, Thrive Tribe is conducting due diligence on a potential partnership with an AI-powered platform founded by a high-profile influencer, further positioning the company as a leader in scaling influencer-led businesses and unlocking new market opportunities.

Thrive Tribe is redefining how talent monetizes their influence, not just through subscriptions and content, but by building real businesses with long-term equity value. The company aims to elevate creators, scale businesses, and create long-term value for both talent and investors through the new MyTribe platform.