• HITIQ is shifting its strategic focus to the consumer market, targeting amateur and community-level athletes
• A three-year partnership with the VAFA marks a key launchpad, driving HITIQ toward a cash flow positive future
• HITIQ PROTEQT will be made available to VAFA clubs, monitoring head impacts in real time and guiding players through concussion assessments

HITIQ Limited (ASX: HIQ) announces a strategic shift to focus on the consumer market, targeting amateur and community-level athletes of all ages across a variety of sports with its new HITIQ PROTEQT system. This shift to the consumer market is a natural strategic step for the Company, running in parallel with its established work in professional sports, taking its world-leading impact detection technology where it can have the greatest impact--in the amateur sporting community, and positioning HITIQ to tap into a vast, accessible market, steering the Company toward a sustainable, cash flow positive future. This direction is reinforced by a significant milestone: a three-year partnership with the Victorian Amateur Football Association (VAFA), naming HITIQ as the VAFA's 'Official Concussion Technology Partner.' As part of this shift, HITIQ PROTEQT will be made available to VAFA clubs, monitoring head impacts in real time, flagging potential concussion risks, and guiding players through symptom assessments with telehealth access to emergency physicians and concussion specialists when needed. Leveraging its extensive elite sports foundation, HITIQ will keep advancing its technology at this level to strengthen offerings for the community market. HITIQ PROTEQT integrates proven elite-level technology--previously validated by partners like Monash University and Virginia Tech--into an accessible, boil-and-bite smart mouthguard. Priced for broad uptake and paired with a subscription model, HITIQ PROTEQT offers head impact monitoring, concussion management, and return-to-play guidance, and will be available to consumers this season.

With the VAFA partnership as a springboard, this strategic shift sets HITIQ on a clear course for profitability.

HITIQ's growth strategy includes scaling manufacturing and expanding into key markets starting with Australia. With board renewal, the company has brought in sport and consumer expertise, and a refreshed leadership team with global sports tech experience will support this shift, alongside plans to build a leading concussion dataset for stakeholders.