Stealth Launches New Consumer Brand RIVO

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Stock Stealth Group Holdings Ltd (SGI.ASX)
Release Time 3 Apr 2025, 9:56 a.m.
Price Sensitive Yes
 Stealth Launches New Consumer Brand RIVO
Key Points
  • New consumer own-label brand RIVO to deliver essential consumable products through convenience retail channels
  • First product category under RIVO brand is RIVO SAFETY, developed in collaboration with PIP Global Safety
  • RIVO SAFETY offers a head-to-toe range of safety and light industrial essentials
Full Summary

Stealth Group Holdings Ltd (ASX: SGI) is pleased to announce the upcoming launch of RIVO, a new consumer own-label brand designed to deliver essential consumable products through high-traffic convenience retail channels including petrol and convenience outlets, department stores, supermarkets, speciality retailers, independent retailers, and pop-up stores. The rollout will commence through leading outlets including Big W and 7-Eleven. The first product category under the RIVO brand will be RIVO SAFETY, developed in collaboration with PIP Global Safety, one of the world's leading manufacturers of personal protective equipment. This partnership combines global manufacturing excellence with Stealth's national market access and retail expertise, marking a strategic expansion of the Group's Consumer Division. RIVO SAFETY offers a head-to-toe range of safety and light industrial essentials, including workwear, PPE, safety products, and hardware. With the tagline 'Keeping You Moving,' RIVO is built for convenience and reliability -- ensuring Australians can access durable, essential products wherever and whenever they need them, from the worksite to the weekend. The brand's launch aligns with Stealth's broader growth strategy of introducing own-label brands, to scale its consumer product offering across a national footprint of more than 3,300 retail reseller outlets, and to expand into new retail and digital channels including convenience stores, supermarkets, department stores, office supply chains, and online platforms.

Outlook

The launch of RIVO is a landmark moment for Stealth, reflecting the company's first own-label safety range to market. Partnering with PIP Global Safety brings global quality to Stealth's local market. The convenience retail segment is significantly underpenetrated for safety products, and RIVO fills that gap with an everyday-ready, consumer-friendly solution.