• Woolworths is Australia's largest supermarket chain with over 1,100 stores and 35% market share
• Fiji Kava Instant 50g product to be ranged in Woolworths stores nationwide from June 2025
• Complements existing distribution in over 800 Coles supermarkets and Quickstop convenience locations

The Calmer Co. International Limited (ASX: CCO), a beverage company focused on kava and other natural products that support relaxation, aid sleep, and offer an alternative to alcohol, is pleased to announce that its Fiji Kava 50g Instant Kava product will be ranged nationally across the Woolworths supermarket network from June 2025. Woolworths is Australia's largest supermarket chain, with over 1,100 stores and more than 35% market share of annual retail supermarket sales in the country. The rollout of Fiji Kava Instant 50g in the vitamins section of Woolworths stores nationwide complements the brand's existing distribution in more than 800 Coles supermarkets and Quickstop convenience locations across Australia. With Coles and Woolworths collectively accounting for approximately 67% of Australia's retail supermarket sales, Fiji Kava and Taki Mai are now positioned as truly mainstream brands in the domestic market. This expanded national presence across Australia's leading retailers underscores growing consumer interest in natural health and relaxation products. Global kava sales are projected to grow at over 16% annually, with Amazon forecasting a 45% increase in kava sales on its platform in the year ahead, reflecting the strong momentum of this emerging category. The Calmer Co is strategically positioning Fiji Kava and Taki Mai as leading brands in the functional beverage space, both in Australia and internationally. The partnership with Woolworths enhances brand visibility, strengthens consumer engagement, and supports the company's omnichannel growth strategy, including its direct-to-consumer digital platforms.

The national launch in Woolworths is a major milestone for The Calmer Co, and further validates the growing consumer demand for premium kava as a natural, functional alternative to alcohol. Being ranged in both major Australian supermarkets not only amplifies the company's reach but reinforces its ambition to lead this rapidly growing category.