• Jayne Hrdlicka appointed as new Managing Director and CEO
• Extensive experience leading consumer-facing businesses
• Proven track record of delivering shareholder value

The Board of Endeavour Group (ASX:EDV) has announced the appointment of Jayne Hrdlicka as the new Managing Director and Chief Executive Officer, effective January 1, 2026. Hrdlicka will succeed Ari Mervis, who will continue as Executive Chairman until her commencement. Hrdlicka has extensive experience as a senior executive and Non-Executive Director at some of Australia's best known consumer businesses and brands. Most recently, she successfully led Virgin Australia out of administration after taking over as CEO and MD of the airline post the onset of the COVID-19 pandemic. Prior to that role, she was CEO and MD of the A2 Milk Company and Group CEO of the Jetstar Group. Between 2010 and 2016, Hrdlicka was a Non-Executive Director of Woolworths Group, which at the time included Endeavour Group's market leading liquor brands and the ALH Hotel Group. Commenting on the appointment, Mervis said Hrdlicka has a proven track record of leading consumer-facing businesses to success and delivering significant shareholder value by capturing the true potential of a company's brands and assets. Hrdlicka said Endeavour Group has much to play for, and she looks forward to working with the team to continue delivering for customers and unlocking value for shareholders.

Endeavour Group expects to report an EBIT margin of 14.4% for H1FY25, setting records over the 23-year history of the Virgin Australia airline.