• New Executive Incentive Scheme (EIS) to take effect from 1 July 2025
• EIS includes separate annual Short-Term Incentive (STI) and Long-Term Incentive (LTI) components
• LTI assessed over 3-year period with share price targets well above current levels

Southern Cross Media Group Limited (ASX: SXL) (SCA) has today introduced a new Executive Incentive Scheme (EIS) to take effect from 1 July 2025. SCA's Board of Directors has designed the new EIS, after consultation with remuneration consultants and independent major shareholders, to align the incentives for key Senior Executives more closely with the objectives of its investors. The new EIS replaces the previous 'combined' Executive Incentive Plan and consists of a separate annual Short-Term Incentive (STI) component consistent with the current annual STI, with KPIs applicable to each financial year, and a separate Long-Term Incentive (LTI) component. The LTI will be assessed at the conclusion of a three-year performance period, with share price targets set well above current share price levels. While EPS has formed part of SCA's EIP arrangements in the past, the new EIS shifts focus to absolute Total Shareholder Returns, ensuring maximum alignment with shareholder outcomes. Participation in the scheme applies to Senior Executives of SCA. The scheme also includes a change of control provision during the three-year term, which will be evaluated alongside the share price performance targets outlined above.