Significant Growth in Demand for TakiMai & FijiKava at Coles

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Stock The Calmer Co International Ltd (CCO.ASX)
Release Time 26 May 2025, 8:26 a.m.
Price Sensitive Yes
 Significant Growth in Demand for TakiMai & FijiKava at Coles
Key Points
  • Distribution of TakiMai Kava-shot 50mL expanded to 797 Coles stores, up from 500 at launch
  • Distribution of FijiKava Instant Kava 150g expanded to 801 Coles stores, up from 300 at launch
  • Consumer demand for shelf-stable kava products continues to grow strongly
Full Summary

The Calmer Co. International Limited (ASX: CCO), a beverage company focused on kava and other natural products that support relaxation, aid sleep, and offer an alternative to alcohol, is pleased to announce a significant expansion in distribution for its flagship kava products at Coles Supermarkets over the past 15 months as part of its July range review. The distribution of TakiMai Kava-shot 50mL has expanded to 797 Coles stores, up from 500 at launch - a 59% increase in store coverage. The distribution of FijiKava Instant Kava 150g has expanded to 801 Coles stores, up from 300 at launch - a 170% increase in store coverage. Consumer demand for shelf-stable kava products continues to grow strongly as consumers seek functional alternatives to alcohol. TakiMai Kava-shot remains the first and only shelf-stable RTD kava beverage available in Australian supermarkets. Since launching in February 2024, The Calmer Co.'s TakiMai and FijiKava products have experienced rapid growth in national ranging across Coles stores, driven by increasing consumer demand for natural wellness and relaxation solutions. The Ready-To-Drink (RTD) kava-shot format in particular continues to resonate strongly with consumers seeking convenient alternatives to traditional alcoholic beverages.

Outlook

The Calmer Co. continues to expand retail distribution with Coles and Woolworths, covering 67% of the Australian retail channel and strengthen brand awareness as it delivers on its mission to share the traditional benefits of kava in modern, consumer-friendly formats.