HITIQ Teams Up with SMJFL to Drive PROTEQT Adoption
Stock | HITIQ Ltd (HIQ.ASX) |
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Release Time | 2 Jun 2025, 9:38 a.m. |
Price Sensitive | Yes |
HITIQ Teams Up with SMJFL to Drive PROTEQT Adoption
- One-year partnership with South Metro Junior Football League (SMJFL), naming HITIQ as Official Concussion Technology Partner
- Engages over 10,000 players and 50,000+ families across 25+ clubs, boosting PROTEQT's reach in junior sports
- Leverages VAFA partnership, reinforcing PROTEQT's market entry, with additional agreements in progress
HITIQ Ltd (ASX: HIQ), a leader in concussion management technology, has announced a one-year partnership with the South Metro Junior Football League (SMJFL), naming HITIQ as the Official Concussion Technology Partner for 2025. This agreement, alongside the Victorian Amateur Football Association (VAFA) partnership, accelerates HITIQ's consumer market push, establishing PROTEQT as a vital tool for junior athlete safety. The SMJFL, Australia's largest independent junior football league, supports 10,000+ players across 25+ clubs and connects with 50,000+ families in Melbourne's south-east. This partnership enhances PROTEQT's adoption through family-oriented digital initiatives and community events, ensuring accessibility for junior athletes. It aligns with SMJFL's family-focused ethos, prioritising youth development and safety. Paired with VAFA's 15,000+ players and Westfield Sports High School, this partnership expands HITIQ's footprint in Australia's junior sports market. PROTEQT, a concussion management system with an ezy-fit boil-and-bite smart mouthguard, combines cutting-edge impact detection, symptom tracking, and telehealth support to meet the pressing demand for concussion management in grassroots sports. HITIQ aims to reach 100,000+ athletes aged 12 and over in the first year of PROTEQT's commercial rollout, commencing this month. HITIQ's established partnership with the VAFA bolsters its consumer market growth, and with new agreements nearing finalisation in community football, rugby league, and rugby union, HITIQ is well-positioned for rapid expansion.
HITIQ is advancing PROTEQT's rollout, supported by its elite sports expertise, validated technology, and partnerships with VAFA and SMJFL. With a robust pipeline of further collaborations, the Company is primed to lead the global concussion management market, fostering sustainable growth and innovation.