Woolworths Launches Fiji Kava Across Australia

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Stock The Calmer Co International Ltd (CCO.ASX)
Release Time 16 Jun 2025, 9:22 a.m.
Price Sensitive Yes
 Woolworths Launches Fiji Kava Across Australia
Key Points
  • Initial Woolworths orders fulfilled for 50g Fiji Kava Instant Kava
  • Builds on strong national footprint in Coles supermarkets
  • Reinforces leadership position in functional relaxation and natural alternatives to alcohol category
Full Summary

The Calmer Co. International Limited (ASX: CCO), a beverage company focused on kava and other natural products that support relaxation, aid sleep, and offer an alternative to alcohol, is pleased to announce that its Fiji Kava 50g Instant Kava product has now launched in Woolworths supermarkets (ASX: WOW) across Australia, with the exception of the Northern Territory. This milestone builds on The Calmer Co's strong existing foundation in Coles supermarkets where Fiji Kava and Taki Mai products are ranged in over 800 locations and further cements the company's leadership position in the rapidly emerging functional relaxation category. Zane Yoshida, Founder & CEO of The Calmer Co, said: 'Fulfilling our first national orders with Woolworths is a significant achievement. It is a testament to the trust our retail partners place in the category and the strong consumer demand for kava based solutions. This achievement supports The Calmer Co's broader omnichannel growth strategy, which spans e-commerce, major retail, and wholesale distribution across key markets, including Australia, the USA, and the Pacific Islands.'