Stealth Secures Suite of Brand Distribution Agreements
Stock | Stealth Group Holdings Ltd (SGI.ASX) |
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Release Time | 3 Jul 2025, 11:39 a.m. |
Price Sensitive | Yes |
Stealth Secures Suite of Global Brand Distribution Agreements
- Exclusive distribution agreements for CASETiFY, Belkin, Ember, and extended partnership with D3O®
- Launched EFM product range on JB Hi-Fi online marketplace
- Strengthens Force's position as a market-leading distributor in lifestyle and consumer electronics
Stealth Group Holdings Ltd (ASX: SGI) ('Stealth' or 'the Company') is pleased to announce that its Consumer Division, Force Technology ('Force'), has secured exclusive distribution agreements in Australia and New Zealand for a suite of globally recognised brands including CASETiFY, Belkin, Ember, and extended its long-standing partnership with D3O®, the proprietary material used in Stealth's own-label mobile accessories brand, EFM. These newly secured rights not only extend Force's market access but also restrict competing global distributors from selling within the Australian and New Zealand markets, providing a clear competitive advantage and supporting growth across both existing and new sales channels. In a further strategic milestone, Force has launched its EFM product range on the JB Hi-Fi online marketplace, one of Australia's largest consumer electronics platforms. This partnership opens a high-traffic, digital-first retail channel that focuses exclusively on online-only products not ranged in-store, expanding Stealth's consumer reach and digital sales capability. Together, these brand partnerships represent significant progress against Stealth's FY28 strategic plan, reinforcing the Company's pathway to accelerated revenue growth, margin expansion, and brand-led differentiation. These developments strengthen Force's position as a market-leading distributor in lifestyle and consumer electronics and advance Stealth's transformation into a capital-efficient, higher-margin, multi-channel growth platform.
The Casetify, Ember, Belkin, JB Hi-Fi and new market expansion agreements is expected to contribute $7.0 million in incremental revenue in FY26, with expected material margin upside over the multi-year term of each agreement.
Stealth remains focused on executing its FY28 plan to drive margin expansion, brand differentiation, and profitable growth across its Consumer and Industrial divisions. The Company will continue to seek additional exclusive distribution opportunities that align with its brand and customer strategy and deliver tangible margin expansion.