• UK Consumer Market Launch: PROTEQT concussion management system launches August 4, 2025
• NHS Integration: Direct connection to NHS 111 telehealth services providing free assessment and guidance
• Global Expansion: First international consumer market entry for HITIQ's concussion management technology

HITIQ Limited (ASX: HIQ) is pleased to announce its entry into the UK consumer market with the launch of the PROTEQT co-branded concussion management system, marking a significant milestone in the company's global expansion strategy. The UK market presents a significant opportunity for HITIQ, with a total addressable market of approximately 2.02 million participants across Rugby Union and Rugby League, as well as substantial participation levels in Hockey and Combat Sports. HITIQ's business model includes both upfront product sales and ongoing annual subscription revenue, ensuring players receive a new instrumented mouthguard each year and benefit from continuous innovation. With production capacity for up to 100,000 units in 2026, HITIQ is positioned to meet significant market demand as adoption grows across UK community sports. A key feature of the PROTEQT system is its integration with NHS 111, the UK's free, non-emergency medical helpline providing 24/7 health advice and triage services. This integration creates a unique value proposition in the UK market, as PROTEQT becomes the only concussion management system offering direct connection to the national healthcare system. HITIQ has also engaged Chris Lord, European Brand Manager for Shock Doctor, to act as UK Brand Liaison, facilitating joint marketing initiatives, PR coordination, and brand alignment between HITIQ and Shock Doctor across the UK market.

The upcoming UK launch positions HITIQ to serve contact sports communities worldwide, with the UK serving as a strategic entry point for broader international growth. The system extends elite-level technology to international consumer markets, offering community athletes worldwide advanced concussion management capabilities previously available only at professional levels.