• Coles retail sales increased 81% in July to $344,000
• Highest monthly sales result in Coles since launch, exceeding 30% materiality threshold
• Growth driven by expanded store footprint, strong sell-through rates, and successful in-store promotions

The Calmer Co. International Limited (ASX: CCO), a leading consumer packaged goods company specialising in kava and other natural products that promote relaxation, support sleep, and offer a healthier alternative to alcohol, is pleased to announce a record monthly sales result in the Coles retail channel for July 2025. This milestone reflects the strong and growing consumer demand for the company's shelf stable relaxation beverages and functional kava powders. It also highlights the success of Calmer Co's ongoing national expansion within Coles stores, further cementing its position as a category leader in natural wellness and alcohol alternatives. Coles retail sales increased 81% in July to $344,000, up from $190,000 in June, representing the highest monthly sales result in Coles since launch and exceeding the company's internal materiality threshold of 30%. The growth was driven by an expanded store footprint, strong sell through rates, and the success of targeted in-store promotions. As previously disclosed, The Calmer Co has significantly increased its retail footprint within the Coles network, with Taki Mai Kava Shot 50mL now ranged in 797 stores (up from 500 at launch) and Fiji Kava Instant Kava 150g now ranged in 801 stores (up from 300 at launch).

The Company remains focused on driving sales velocity within major national retailers and enhancing consumer engagement across its FijiKava® and Taki Mai® brands. Growth in the Australian retail channel continues to be a key pillar of The Calmer Co.'s strategy to deliver sustainable revenue growth and establish category leadership in the relaxation and wellness sector.