• Vivek Kumar appointed as Managing Director of Articore Group
• Appointment reflects Board's focus on performance, accountability and shareholder value
• Under Vivek's leadership, the Group has delivered strong results and record gross profit margin

The Board of Articore Group Limited (Articore or the Group) has announced that Group CEO Vivek Kumar has been appointed to the Board as Managing Director, effective 6 August 2025. Robin Mendelson, Articore Board Chair, said the appointment reflects the Board's clear focus on performance, accountability and long-term shareholder value. Under Vivek's leadership, the Group has delivered a step-change in results, including its strongest fourth quarter in five years and record gross profit margin. This appointment reinforces the Board's confidence in Vivek's ability to execute the turnaround and deliver sustained value through operational discipline and strategic focus. Commenting on his appointment, Vivek said he is honoured to serve as Managing Director and grateful for the Board's trust and partnership. He and the Board share a strong alignment on value creation, delivering results for all stakeholders - customers, creators, employees, and importantly, shareholders. Vivek has deeply appreciated the Board's commitment to transparency, urgency, and operational understanding of the Group's marketplaces. They have developed a foundation together, and Vivek looks forward to continuing their work to accelerate the turnaround and position Articore for long-term success.