• Activated Probiotics® launches into Australia's leading premium beauty retailer Mecca
• Mecca's new wellness hub will feature Activated Probiotics alongside other premium wellness brands
• Biome secures distribution with Go Vita, Australia's largest health food store network

Biome Australia (ASX: BIO) has announced that it has secured distribution with Mecca, Australia's leading premium beauty retailer, and Go Vita, the country's largest health food store network, to distribute its flagship Activated Probiotics range. Under the new distribution deal, select Activated Probiotics products will launch in Mecca's revolutionary Melbourne flagship store, which features a dedicated 220 square meter wellness hub called MECCA Apothecary where Activated Probiotics will be positioned alongside other premium wellness brands. The Mecca flagship store is expected to attract around 50,000 weekly visitors, providing significant exposure for the Activated Probiotics brand. The partnership with Mecca marks Biome's first entry into premium beauty retail, opening up a new channel and audience. The Go Vita partnership provides immediate access to Australia's largest health food distribution platform, with the complete Activated Probiotics range launching across Go Vita's network of 120+ independently owned stores nationwide, reaching over 500 independent health food retailers. Both partnerships align with Biome's strategy to diversify distribution channels while preserving the practitioner-recommended model that drives superior margins and customer health outcomes.

Biome expects the new distribution partnerships to accelerate the company's growth trajectory, but has not provided any specific forward-looking financial guidance.

The new distribution deals with Mecca and Go Vita represent a significant milestone in Biome's distribution evolution, extending the company's reach into premium retail channels that serve health-conscious consumers seeking evidence-based solutions. These partnerships are expected to drive increased exposure and sales for Biome's Activated Probiotics range.