• Strategic alliance to integrate in-vehicle media and digital advertising functionality within JAYRIDE's SaaS mobility platform
• Upfront media buy of USD $100,000 over first 6 months, with potential for additional recurring revenue streams
• Positions JAYRIDE as a next-generation mobility and data platform, diversifying revenue beyond fares or SaaS subscriptions

JAYRIDE Group Limited (ASX: JAY) has signed a strategic alliance with Xoomplay, AirAsia's exclusive in-car entertainment and advertising partner (now part of Roamadex - Roaming Advertising Exchange), to integrate in-vehicle media and digital advertising functionality within JAYRIDE's SaaS mobility platform. Under the initial commercial framework, JAYRIDE is due to receive from Xoomplay an upfront media buy of approximately USD $100,000 over the first six months, representing ad-serve and exchange revenue generated through the Roamadex platform's initial brand campaigns. Beyond this initial period, JAYRIDE anticipates additional recurring revenue streams, including exchange fees and ad-serve commissions, revenue-share participation in Roamadex' global brand campaigns, data analytics and audience insights revenue, and incentive-based payouts for drivers and operators via JAYRIDE's eWallet. The integration will enable in-car and exterior ad placements tracked in real-time, use JAYRIDE's driver eWallet and payout infrastructure to automate revenue-sharing payments, provide transparent reporting and analytics dashboards, and introduce headrest-mounted video advertisements that promote tourist attractions, local destinations, and partner brands. This 'Module' turns each JAYRIDE-powered vehicle into both a mobility and media asset, diversifying revenue beyond fares or SaaS subscriptions and positioning JAYRIDE as a next-generation mobility and data platform.

Under the initial commercial framework, JAYRIDE is due to receive from Xoomplay an upfront media buy of approximately USD $100,000 over the first six months. Beyond this initial period, JAYRIDE anticipates additional recurring revenue streams, including exchange fees and ad-serve commissions, revenue-share participation in Roamadex' global brand campaigns, data analytics and audience insights revenue, and incentive-based payouts for drivers and operators via JAYRIDE's eWallet.

The integration with Xoomplay positions JAYRIDE as a next-generation mobility and data platform, diversifying revenue beyond fares or SaaS subscriptions and creating new revenue streams from in-vehicle media and digital advertising functionality.