First Quarter Sales Results

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Stock Woolworths Group Ltd (WOW.ASX)
Release Time 29 Oct 2025, 8:38 a.m.
Price Sensitive Yes
 Woolworths Group Ltd Reports First Quarter Sales Results
Key Points
  • Group VOC NPS up 3 points vs prior year
  • Australian Food sales up 2.1%, Woolworths Food Retail up 3.8% ex. Tobacco
  • Group eCommerce sales up 13.2%
Full Summary

Woolworths Group CEO, Amanda Bardwell, said the Q1 sales performance was below aspirations, but the changes being made to improve value, convenience and availability are being recognized by customers. Group VOC NPS increased by 3 points compared to the prior year and 4 points compared to Q4 F25, largely driven by improvements in Australian Food and New Zealand Food. Australian Food sales in Q1 increased by 2.1% with Woolworths Food Retail sales increasing by 3.8% (ex. Tobacco). The company increased customer engagement through Rewards offers, eCommerce investment and weekly promotions to drive traffic and sales, with item growth showing a modest improvement. Group eCommerce sales grew by 13.2%, with On Demand growth remaining a highlight. Australian B2B sales increased by 6.2% with sales growth driven by PFD. In New Zealand Food, sales growth improved towards the end of the quarter with total sales growth of 3.2% and eCommerce growth of 15.8%. BIG W (including BIG W Market) sales increased by 1.0% with an improved Clothing performance. Looking ahead, the company is cautiously optimistic about its key trading quarter and has strong plans in place for the festive season, with Woolworths Food Retail sales in Q2 to date up 3.2% (5.0% ex. Tobacco).

Outlook

The company remains confident the steps it is taking will lead to meaningful improvements for customers and shareholders, but it will take some time for the full benefits of its strategic actions to be realized.