• Strategic Placement: JB Group to become a 12.7% shareholder in Camplify
• Strategic Partnership: Long-term agreement to integrate Camplify's platform and products across JB Group's dealerships and media channels
• Accelerated Growth: Leveraging JB Group's extensive dealership network and media assets to drive Camplify's growth

Camplify Holdings Ltd (ASX: CHL), Australia's largest RV rental marketplace, has announced a strategic investment and partnership with JB Group, one of Australia's largest recreational vehicle manufacturers and retailers. Under the agreement, JB Group will become a substantial shareholder in Camplify, acquiring a 12.7% stake through a share subscription. Simultaneously, the companies have executed a long-term Strategic Services Agreement (SSA) to integrate Camplify's platform and products across JB Group's extensive dealership network and media channels. Key components of the partnership include the rollout of Camplify's 'Managed Services' at key JB Group dealerships, active promotion of Camplify's marketplace and 'Club Camplify' offerings to JB Group's customer base, and significant marketing and promotion support via JB Group's 'Whatsup Downunder' media platform. The strategic alignment is expected to accelerate Camplify's growth in the Australian market by providing a scaled distribution channel and high-service solution for its RV owners. The partnership also strengthens Camplify's balance sheet, enabling investment in product development and operational integration with JB Group. Both companies believe the synergy will unlock significant growth and value for their respective shareholders.

The strategic partnership with JB Group is expected to be a key growth engine for Camplify, leveraging JB Group's extensive dealership network and media assets to drive increased adoption of Camplify's platform and services across the Australian RV market.