• Transformation to focus on core health, wellness and beauty brands
• New operating model implemented, reducing fixed cost base
• Investing in core brands to drive sustainable long-term growth

McPherson's Limited provided an update on its transformation at the 2025 AGM. The company has continued to make solid progress, resetting its operating model and building a robust platform for sustainable growth. Key achievements include divesting the Multix business, addressing the residual cost base, and implementing a new route-to-market model to create a more streamlined, asset-light and scalable platform. The company has also sharpened its focus on its five iconic core household brands - Manicare, Lady Jayne, Dr. LeWinn's, Swisspers and Fusion Health - investing in marketing, digital campaigns, innovation and consumer research to drive growth. While financial results in FY25 reflected the transformation underway, the company is confident the new operating model provides a strong platform for sustainable growth and long-term shareholder value. Priorities for FY26 include embedding the new operating model, continuing to reinvest in the core brands, and leveraging the incremental operating benefits unlocked through the transformation.

The company expects benefits from the transition to its new operating model to approximate $4.5 to $5.0 million in recurring EBIT from FY26 onwards.