Life360 to Acquire Nativo
| Stock | LIFE360 Inc (360.ASX) |
|---|---|
| Release Time | 11 Nov 2025, 8:45 a.m. |
| Price Sensitive | Yes |
Life360 to Acquire Nativo, Accelerating Growth and Expanding Its Advertising Platform
- Life360 to acquire Nativo, a leading advertising technology company
- Acquisition to combine Life360's family and location insights with Nativo's publisher reach
- Transaction valued at approximately $120 million in cash and stock
Life360, Inc. (Life360 or the Company) (NASDAQ: LIF, ASX: 360), the leading family connection and safety company, today announced that it has entered into a definitive agreement to acquire Nativo, a leading advertising technology company that helps brands create and distribute engaging, premium ad experiences across premium publisher sites. The transaction is valued at approximately $120 million in a combination of cash and stock, subject to customary closing conditions. The acquisition advances the Life360 advertising strategy by uniting its rich first-party family and location insights with Nativo's broad publisher network and advanced advertising technology, helping brands reach families in more relevant places and with more relevant messages, inside the Life360 app and offsite. With Nativo, Life360 will create the leading, most effective location-based targeting and measurement platform, helping brands reach families in relevant moments with messages that matter. Nativo's full ad-tech stack, experienced sales team, and direct integrations with hundreds of publishers will expand the reach of Life360 beyond its app, enabling advertisers to connect with modern, mobile families across CTV, mobile, and premium web and app environments. The combination creates a differentiated, full-funnel solution that blends Life360 real-world intelligence with Nativo's creative and programmatic expertise to drive measurable impact -- all within a privacy-forward, family-safe ecosystem. Life360 advertising innovation will fuel continued investment in Life360's core member experience, while responsibly expanding opportunities for brands and publishers to connect with families in ways that are trusted, relevant, and mutually valuable.
The transaction is expected to close in January 2026. The acquisition is expected to accelerate Life360's advertising strategy and expand its advertising platform, helping brands reach families in more relevant places and with more relevant messages, both inside the Life360 app and offsite.