• Continued market leadership and growth across platform and technology businesses
• Uniquely positioned to capitalize on structurally growing markets and industry transformation
• Leveraging group capabilities to build solutions that drive efficiencies for financial professionals and their clients

HUB24 Limited (ASX: HUB) held its Investor Strategy Day, where the Group Executive team provided an update on the company's strategy. HUB24 highlighted its continued market leadership and growth across its platform and technology businesses, including the HUB24 Platform, Class, NowInfinity, and myprosperity. The company is uniquely positioned to capitalize on structurally growing markets and industry transformation, driven by increasing demand for advice, shifting demographics, and the separation of aligned advisers to private licensees. HUB24 is leveraging its group capabilities to build solutions that drive efficiencies for financial professionals and their clients, such as HUBconnect, client portals, and Engage. The company is also developing myhub, a collaborative integrated advice ecosystem, to transform adviser productivity. HUB24 is well-positioned to benefit from the industry's shift towards fewer platform relationships, with a significant growth opportunity from new and existing advisers. The company is addressing a broader addressable market beyond the traditional platform market, including industry and public sector funds, the SMSF market, and non-custody/off-platform assets.

HUB24 is well-positioned to capitalize on structurally growing markets and industry transformation, with a clear strategy for growth driven by its myhub ecosystem and innovative solutions that help solve productivity challenges for financial professionals. The company is ideally positioned to benefit from the emerging technologies, including AI, that are creating opportunities and greater efficiency in the wealth management industry.