Trading update and Penn contract renewal
| Stock | Betmakers Technology Group Ltd (BET.ASX) |
|---|---|
| Release Time | 3 Dec 2025, 8:35 a.m. |
| Price Sensitive | Yes |
BetMakers signs renewed Penn Entertainment content deal
- Strong digital momentum with 16 new customers launched or scheduled in FY26
- New 3-year agreement with Penn Entertainment with favorable commercial terms
- Expected to increase BetMakers' EBITDA by A$1.2m per annum over the contract term
BetMakers Technology Group Limited (ASX:BET) has provided a trading update and announced a new three-year agreement with Penn Entertainment (NASDAQ: PENN) for the distribution of Penn's racing content. The new agreement, which starts from 1 January 2026 and includes a mutual one-year extension option, extends the successful partnership first established in 2022. Under the new deal, BetMakers will continue to be the exclusive international distributor of Penn's racing content for fixed odds, derivative bets, and exchange wagering, with increased gateway access for international Tote customers and exclusivity around B-pools. The agreement features favorable commercial terms for BetMakers, including a lower minimum annual fee. The combination of the revised commercial terms and improved revenue generation from the content is currently expected to increase BetMakers' EBITDA by approximately A$1.2m per annum over the term of the contract. BetMakers has also reported strong digital momentum, having launched eight new Apollo customers during Q2 FY26 and with a further eight Apollo customers contracted and scheduled to go live in FY26 across domestic and international markets. The company is also advancing the full-scale commercial launch of the Monmouthbets digital tote wagering platform, a partnership with Darby Development.
The combination of the revised commercial terms and improved revenue generation from the Penn Entertainment content deal is currently expected to increase BetMakers' EBITDA by approximately A$1.2m per annum over the term of the contract.
BetMakers is experiencing strong digital momentum with 16 new customers launched or scheduled to go live in FY26, and is advancing the full-scale commercial launch of the Monmouthbets digital tote wagering platform, positioning the company for continued revenue growth and an improving EBITDA trajectory in H2 FY26 and into FY27.