BetMakers signs multi-year agreement to launch CrownBet
| Stock | Betmakers Technology Group Ltd (BET.ASX) |
|---|---|
| Release Time | 4 Dec 2025, 9:44 a.m. |
| Price Sensitive | Yes |
BetMakers signs multi-year agreement to launch CrownBet
- BetMakers signed an exclusive 5-year technology and services agreement with Betfair to deliver a full wagering stack for CrownBet
- BetMakers to supply its complete end-to-end solution, including a customised Apollo wagering platform, trading and risk services, and content engine
- The agreement establishes a Tier-1 strategic partnership with Betfair, part of the Crown Resorts group
BetMakers Technology Group Ltd (ASX:BET) has entered into an exclusive five-year agreement with Betfair Australia ('Betfair') to deliver a full wagering stack for the development of the premium Australian wagering brand CrownBet. Under the agreement, BetMakers will provide its complete end-to-end solution, including a fully customised deployment of the Company's Apollo wagering platform, trading and risk management, content engine, and core platform technology. This partnership represents the most significant commercial milestone to date for the Apollo platform and further validates BetMakers' strategy to provide a complete, vertically integrated B2B wagering solution to Tier-1 operators globally. The agreement also establishes a landmark alignment with Betfair and its parent company, Crown Resorts - one of Australia's most recognised entertainment and hospitality groups. CrownBet is targeting to launch in Q1 CY26, with platform activation and compliance workstreams already underway.
The agreement contains a hybrid of fixed fees and revenue share, designed to expand BetMakers' recurring revenue and align the company with the long-term success of CrownBet.
The partnership with Betfair and the launch of CrownBet represents a major endorsement of BetMakers' end-to-end B2B strategy and a significant milestone for the Apollo platform, demonstrating the scalability, performance and commercial flexibility of the company's technology stack.