EXP to Divest Wild Bush Luxury to Intrepid Travel
| Stock | Experience Co Ltd (EXP.ASX) |
|---|---|
| Release Time | 8 Dec 2025, 4:52 p.m. |
| Price Sensitive | Yes |
Experience Co Ltd to Divest Wild Bush Luxury to Intrepid Travel
- Experience Co to sell Wild Bush Luxury portfolio to Intrepid Travel for $5.1 million
- Divestment follows strategic review to focus on scalable, high-return verticals
- No material impact on earnings, net proceeds to pay down corporate debt
Experience Co Limited (ASX: EXP), a leading adventure tourism company, has announced that it has entered into a Share Purchase Agreement with Intrepid Travel for the sale of its Wild Bush Luxury portfolio. The portfolio includes the Arkaba Homestead and Walk (South Australia), Bamurru Plains (Northern Territory), and The Maria Island Walk (Tasmania), as well as the business' rights to develop future experiences in New South Wales and Tasmania. The divestment of Wild Bush Luxury follows the completion of Experience Co's Strategic Review in late 2024, which identified an opportunity to enhance the company's growth prospects and operating efficiency by focusing on market verticals with superior scalability and return on capital potential. Experience Co believes that this focus will position the company for improved growth and shareholder returns. CEO John O'Sullivan stated that while Wild Bush Luxury has been a much-loved part of the Experience Co portfolio since 2021, it is a boutique asset that is no longer core to the company's ongoing operations. Intrepid Travel, with its global reputation for sustainable tourism, commitment to conservation, and deep expertise in delivering immersive, nature-based travel experiences, is considered the right partner for Wild Bush Luxury in the longer term. The transaction, valued at $5.1 million on a cash-free/debt-free basis, is expected to have no material impact on Experience Co's earnings. The company plans to use the net proceeds to pay down corporate debt.