Yowie Group signs Violet Crumble, Polly Waffle and Fruchocs

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Stock Yowie Group Ltd (YOW.ASX)
Release Time 2 Feb 2026, 6:12 p.m.
Price Sensitive Yes
 Yowie Group signs Violet Crumble, Polly Waffle and Fruchocs
Key Points
  • Yowie Group secures 3-year licence for seasonal Violet Crumble, Polly Waffle and FruChocs products
  • Target net sales revenue of AUD $6.5 million over the licence period
  • Utilises Ernest Hillier's upgraded manufacturing facility, increasing factory utilisation and strengthening margin mix
Full Summary

Yowie Group Ltd (ASX: YOW) has announced that it has secured a 3-year licence for the Australian heritage brands Violet Crumble, Polly Waffle and FruChocs, commencing 1 July 2026. The non-exclusive licence provides Yowie with the rights to manufacture and distribute a range of seasonal chocolate and confectionery products across 16 product types into all major retail channels throughout Australia and New Zealand, with a primary focus on Easter and Christmas. The agreement targets AUD $6.5 million of net sales over the licence term, with minimum net revenue targets of AUD $1.0 million in Year 1, AUD $2.5 million in Year 2 and AUD $3.0 million in Year 3. The licence leverages Ernest Hillier's upgraded manufacturing facility, which has achieved FSSC 22000 food safety certification and SMETA ethical accreditation, as well as expanded technical capabilities including chocolate moulding, panning, spinning and enrobing. This supports higher-value seasonal formats while improving operational leverage through increased throughput. The agreement also strengthens Yowie's procurement scale across cocoa and key inputs, and improves freight efficiency, supporting a more competitive cost base while creating additional local employment in Coburg North.

Outlook

The licence agreement represents a meaningful step forward in Ernest Hillier's strategy to build a vertically integrated confectionery platform combining manufacturing capability, brand partnerships and retail execution. The Company is focused on unlocking the value already inside the business and pursuing further initiatives to build momentum across its manufacturing and brand platform.