• Pureprofile signs binding agreement to acquire assets of Bastion Stable Research Pty Ltd ('CRNRSTONE')
• Acquisition strengthens Pureprofile's qualitative market research capabilities
• CRNRSTONE expected to generate $3M revenue and $300K EBITDA in FY2026

Pureprofile Ltd. (ASX: PPL) has announced the signing of a binding Asset Purchase Agreement for the acquisition of the assets of Bastion Stable Research Pty Ltd ('CRNRSTONE'), an Australian market and social research services business. The acquisition, valued at $700,000, will be financed through Pureprofile's cash reserves and is expected to complete on 1 March 2026. CRNRSTONE was founded in 1992 and provides qualitative research fieldwork services, including access to a proprietary panel of over 100,000 Australians. In the 2026 fiscal year, CRNRSTONE is expected to generate revenues of approximately $3 million and pro-forma EBITDA of $300,000. The acquisition is expected to be earnings per share accretive in the first full year of ownership, and it will strengthen Pureprofile's Australian service offering by introducing a differentiated qualitative research capability. The transaction also has the potential to deliver further growth opportunities through the cross-selling of CRNRSTONE's research offering with Pureprofile's broader client base and quantitative research panel.