• Pureprofile signs binding agreement to acquire assets of Bastion Stable Research Pty Ltd ('CRNRSTONE')
• Acquisition strengthens Pureprofile's qualitative market research capabilities
• CRNRSTONE expected to generate $3M revenue and $300K EBITDA in FY2026

Pureprofile Ltd. (ASX: PPL) has announced the signing of a binding Asset Purchase Agreement for the acquisition of the assets of Bastion Stable Research Pty Ltd ('CRNRSTONE'), an Australian market and social research services business. The acquisition strengthens Pureprofile's qualitative market research capabilities and aligns with the company's strategic objectives for growth and market expansion. Under the terms of the agreement, the assets will be acquired for a total consideration of $700,000, to be paid in one tranche upon completion. The acquisition will be financed through Pureprofile's cash reserves and is expected to complete on 1 March 2026, with no outstanding conditions precedent. One-off transaction costs of approximately $50,000 will be incurred in the current financial year. CRNRSTONE, founded in 1992 and rebranded in 2022, provides qualitative research fieldwork services to brands, organisations and research agencies, including access to a proprietary panel of over 100,000 Australians. In fiscal year 2026, CRNRSTONE is expected to generate revenues of approximately $3 million and pro-forma EBITDA of $300,000. The acquisition is expected to be earnings per share accretive in the first full year of ownership, reflecting the contribution of profitable earnings and the absence of equity dilution. The acquisition also strengthens Pureprofile's Australian service offering by introducing a differentiated qualitative research capability, and has the potential to deliver further growth opportunities through cross-selling.