Appendix 4D and Half Year Report

• Revenue up 14.2% to $33.4 million
• EBITDA (excluding significant items) up 14.0% to $3.8 million
• Profit after tax up 21.6% to $1.9 million

Pureprofile Ltd reported a strong financial performance for the half-year ended 31 December 2025. Revenue from ordinary activities amounted to $33,348,777, marking a 14% increase compared to the prior corresponding period (31 December 2024: $29,201,491). This increase in revenue reflects strong momentum and growth across all regions, driven by the successful execution of the company's corporate strategy. EBITDA (excluding significant items) increased to $3,813,402, marking a 14% increase compared to the prior corresponding period (31 December 2024: $3,344,323), with EBITDA margin remaining consistent at 11%. The consistent margin performance amid ongoing investment in growth initiatives highlights the scalability and operating leverage of the business model. Profit after income tax amounted to $1,936,376, up 21.6% from the prior corresponding period (31 December 2024: $1,592,450). Profit after income tax exceeded profit before income tax due to the recognition of previously unrecognised deferred tax assets of $543,950, resulting in a net income tax benefit of $212,321. The recognition of these deferred tax assets reflects improved confidence in their recoverability following two consecutive years of taxable profits, which were offset against carried-forward tax losses, and the group's expectation of generating taxable profits in FY26.

For FY27, Pureprofile has set aspirational objectives to further solidify its market leadership and financial performance, including accelerating international revenue growth, continued product and platform expansion, and targeted initiatives to improve margins through scale.

Looking ahead, Pureprofile will continue to implement its corporate strategy, focused on driving growth in key markets while improving margins through clear goals and an aligned action plan. The company is also exploring merger and acquisition opportunities to further accelerate growth and expand capability in priority markets.