• Airtasker strikes $5M strategic partnership with Nine Entertainment to accelerate brand growth
• Partnership provides access to Nine's powerful cross-platform media network spanning TV, streaming, digital and publishing
• Airtasker's media strategy delivering positive results, with 32.1% increase in brand awareness and 1.08x direct ROI

Airtasker Limited (ASX:ART) has announced a strategic partnership with Nine Entertainment Co Pty Limited (Nine), a subsidiary of Nine Entertainment Co. Holdings Limited (ASX:NEC). The partnership will provide Airtasker with $5.0 million in media capital to further accelerate its brand awareness in Australia. Through the partnership, Airtasker gains access to Nine's powerful cross-platform media network spanning national free-to-air television channels, the 9Now streaming platform, and a portfolio of premium digital and publishing brands. This includes access to some of Australia's most recognisable programming and major live television events. Airtasker's media partnership strategy in Australia has already been delivering positive results, with a 32.1% increase in brand salience (unprompted brand awareness) year-on-year in HY26. The investment has also delivered a direct ROI of 1.08x, with Airtasker Australia revenue growing 12.9% on the prior comparative period to $23.1 million in HY26. Airtasker Australia marketplace GMV reached a record $103.5 million in HY26, up 6.4% on the prior comparative period, while the monetisation rate improved by 1.3 percentage points to 22.3%. The partnership terms provide Airtasker with $5.0 million over 2 years in Nine media advertising services in exchange for a $5.0 million convertible note, with a 4.9% coupon payable at maturity and a maturity date of 1 July 2028. Airtasker CEO Tim Fung expressed excitement about the partnership, stating that it will allow the company to access unique media benefits and invest in its brand in the most capital-efficient way.

Airtasker Australia revenue grew 12.9% on the prior comparative period to $23.1 million in HY26 and is on track to deliver double-digit revenue growth for FY26.

The partnership with Nine will allow Airtasker to further invest in its brand position as the number one marketplace for local services in Australia, as the era of artificial intelligence (AI) is set to accelerate the shift in human labour from office-based roles toward local trades and skilled craft work.