• Annualised cost savings of ~A$700,000 expected following YouthsToday acquisition
• Influencer community to increase 2.77x and agency relationships to grow 3.42x
• Adrian Tan appointed as Interim CEO to lead integration and AI transformation

Xamble Group Limited (ASX:XGL), a leading influencer marketing and creator-commerce platform in Southeast Asia, today announces leadership appointments ahead of the expected completion of the YouthsToday acquisition. The acquisition is among the most strategically significant steps in the Company's history, and its anticipated impact across every dimension of the business is substantial. Upon completion, Xamble's influencer community will increase 2.77x from 6,931 to 19,233, agency relationships will grow 3.42x from 19 to 65, and the Group's geographic footprint will expand from 3 to 7 countries across Southeast Asia. Annualised cost savings of a minimum of A$700,000 are expected following completion, driven by the elimination of operational overlaps and the systematic deployment of AI automation to replace manual roles across campaign management, influencer matching, reporting and client servicing. Adrian Tan is appointed Interim Chief Executive Officer of Xamble Group effective 1 May 2026. Adrian's mandate is to lead the operational integration of YouthsToday from Day 1 of completion; to conduct a structured evaluation of the combined management across both entities; to recommend the optimal permanent leadership configuration to the Board; and to accelerate the deployment of AI across Xamble's platform to replace manual operational functions, reduce structural costs, and sharpen the Group's competitive position.

The Board believes the combination of integration discipline and AI-led transformation defines the next phase of Xamble's growth. Adrian Tan's appointment reflects a deliberate strategic choice to bring deep AI and data commercialisation expertise, a track record of scaling digital platforms, and hands-on experience leading organisations through transformation.