Southern Cross Media MD & CEO Appointment

• Rohan Lund appointed as incoming Managing Director and Chief Executive Officer
• Lund brings extensive media and transformation experience, including as CEO of NRMA
• Appointment effective 1 May 2026, with Interim Executive Chairman becoming Non-Executive Chairman

Southern Cross Media Group Limited (ASX: SXL) today announced the appointment of Mr Rohan Lund as incoming Managing Director and Chief Executive Officer of the company. Mr Lund joined the Board as a Non-Executive Director on 1 March 2026 and will transition to his role as MD & CEO on 1 May 2026. Mr Lund previously served as Group Chief Executive Officer of the NRMA from 2016 to 2025, where he led the organisation's transformation into a diversified transport, tourism and services group, with a strong focus on digital capability, brand trust, sustainability and member experience. Prior to the NRMA, Mr Lund held senior executive leadership roles across Australia's media and telecommunications sectors, including Chief Operating Officer of Foxtel, Group Chief Operating Officer of Seven West Media, founding Chief Executive Officer of Yahoo!7, and Chief Strategy Officer at Singtel Optus. Chairman, Mr Heith Mackay-Cruise said the Board is looking forward to working with Rohan to achieve the company's strategic objectives. Mr Lund said he is excited to work with the Board and leadership team to accelerate the company's digital and operational transformation and continue to strengthen its culture and performance.

The new MD & CEO will work with the Board and leadership team to accelerate the company's digital and operational transformation and continue to strengthen its culture and performance.