Cettire Expands China Presence with TMall Global Partnership
Key points
- Cettire launches flagship store on TMall Global, Alibaba's cross-border platform
- Expands presence in China's largest luxury market
- No local inventory required, leveraging global supply chain
Full summary
Cettire Limited (ASX: CTT), a global luxury online platform, announced its expansion into mainland China through a flagship store on TMall Global, Alibaba Group's dedicated cross-border e-commerce platform. This launch, expected in Q1-FY27, complements Cettire's existing channels on JD.Com and its direct-to-consumer platform. Cettire will utilize its proprietary technology and global supply chain for fulfillment, ensuring no local inventory is required. The partnership aims to scale more rapidly and efficiently in China while maintaining the flexibility of Cettire's global operating model.
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