• New five-year strategy aims for growth and transformation
• Expansion of store portfolio to over 900 by 2031
• Focus on electric vehicle market and regional opportunities

Super Retail Group (SUL) announced a new five-year strategy aimed at capturing a greater share of its $65 billion addressable market in auto, sport, and outdoor categories. The strategy includes expanding Supercheap Auto's range to meet future electric vehicle demand, doubling down on regional opportunities for rebel's store network, and extending BCF's roll-out of superstores and large-format stores. Macpac will also focus on increasing brand awareness and technical product innovation. The store portfolio is planned to grow from 790 to over 900 by 2031, supported by a disciplined store renewal program and increased online penetration. The strategy introduces the Ignite transformation program to scale growth cost-effectively and meet evolving customer needs.

Cost savings of approximately $75 million per annum by FY29

The strategy aims to enhance customer relationships, expand brand networks, and achieve a sustainable cost advantage over time.