Calmer Co Advances US Retail Expansion with Coles Acceptance
Key points
- Coles accepts Fiji Kava® FZZR® product
- New FZZR® format offers multiple consumption options
- Expansion into US retail channels planned
- Appointment of VDriven supports US expansion
- Estimated 10% share of US Amazon kava sales
Full summary
The Calmer Co International Limited (ASX: CCO) announced that Coles has accepted the ranging of its new Fiji Kava FZZR kava product, which will be available in Coles stores starting October 2026. The new FZZR format allows consumers to drink, chew, or consume the product directly, making it a versatile wellness option. The company is also expanding into US retail channels, with a 10% share of kava sales on Amazon USA. The Calmer Co has appointed VDriven, a US natural products brokerage, to support this expansion, leveraging the growing US consumer awareness of kava.
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