Nine secures NRL & NRLW broadcast rights through to 2034
| Stock | Nine Entertainment Co. Holdings Ltd (NEC.ASX) |
|---|---|
| Release Time | 7 Jul 2026, 12:18 p.m. |
| Price Sensitive | Yes |
Nine Entertainment secures NRL and NRLW broadcast rights through 2034
- Nine secures NRL and NRLW broadcast rights until 2034
- Annual cost of $145m, offset by $10m NRL advertising
- Nine to broadcast 3 live NRL games weekly and 33 NRLW games
Nine Entertainment Co. (ASX:NEC) has announced the acquisition of National Rugby League (NRL) and National Women's Rugby League (NRLW) broadcast rights for the 2028 to 2034 seasons. This agreement ensures that all Australians can continue accessing NRL and NRLW games for free. Nine will broadcast three live NRL games weekly and 33 live NRLW games weekly, along with the Finals series and Test Matches. The annual cost for Nine is $145 million, offset by $10 million from the NRL for advertising and an additional $15 million in contra. This agreement extends Nine's partnership with the NRL into its fourth decade, reinforcing its commitment to rugby league as a significant cultural asset.
Nine's annual cost for the broadcast rights is $145 million, offset by $10 million from the NRL for advertising.
Nine expects continued growth in audience engagement and revenue from rugby league broadcasts, leveraging its premium sports content.