Key points
- Net profit before tax increased by 33.2% to $11.57 million
- Total revenue increased by 20.3% to $59.72 million
- Average crowd attendance increased to 42,751 from 40,968
- Membership numbers grew to 70,886 from 57,365
- Sponsorship revenue increased by 12.7%
Full summary
Brisbane Broncos Ltd announced its half-year financial results for the period ended 30 June 2026. The company reported a net profit before tax of $11.57 million, a 33.2% increase from the $8.69 million reported in the prior period. Total revenue increased by 20.3% to $59.72 million, up from $49.62 million in 2025. The increase in revenue was driven by higher consumer and commercial revenue, including gate revenue, membership revenue, and corporate hospitality sales. Average crowd attendance increased to 42,751 from 40,968, contributing to the growth in revenue. Membership numbers also grew significantly, reaching 70,886 as at 30 June 2026, compared to 57,365 in the prior period. Sponsorship revenue increased by 12.7% due to changes in partnership categories and new partners for the 2026 season. Total expenditure increased to $48.14 million, up from $40.94 million in 2025, primarily due to increased stadium operation expenses, merchandise cost of sales, and marketing expenses. The company expects the full-year financial result to increase compared to the prior period, subject to various factors including home crowd attendance and operational costs.
Guidance
Net profit before tax increased by 33.2% to $11.57 million for the half-year.
Outlook
The company expects the full-year financial result to increase compared to the prior period, subject to various factors including home crowd attendance and operational costs.