Biome to Launch in China

Key points

• Biome Australia signs exclusive distribution agreement with H&S Global for China
• Launch planned within FY27
• Biome maintains brand control and marketing in China

Full summary

Biome Australia Limited, through its subsidiary Biome Australia Trading Pty Ltd, has signed a heads of agreement with H&S Global for the exclusive distribution of its Activated Probiotics range in China via cross-border e-commerce. This agreement is part of Biome's Vision 27 strategy. The launch is planned within FY27, pending the execution of a master distribution agreement. H&S Global will operate as Biome's sales and operational partner in China, while Biome retains control over brand marketing. The agreement is initially for three years, with exclusivity for the first year. Biome's Australian manufacture of Activated Probiotics begins in September 2026, critical for the China launch.