Extension of Premier League rights agreement

Key points

• Nine extends Premier League rights for 2028-29 to 2033-34
• Agreement covers all Australian streaming and broadcast rights
• Premier League key to Stan Sport's growth and subscriber increase

Full summary

Nine Entertainment Co. (ASX:NEC, Nine) has extended its Australian streaming and broadcast rights agreement for the Premier League for six years, from 2028-29 to 2033-34. This agreement covers all Australian streaming and broadcast rights for the Premier League, which includes 38 match weeks and 10 matches per week. Nine intends to primarily make the product available on Stan but will also utilize its other broadcast, media, and outdoor assets to promote the sport and grow the audience. The FY29 rights fee will be similar to FY28, with a 3% CAGR over the contract period. This extension is crucial for Stan Sport, which has seen significant growth driven by the Premier League.

Guidance

FY29 rights fee similar to FY28, 3% CAGR over six years

Outlook

Nine expects to cover increased costs through cost-saving and revenue initiatives, ensuring the Premier League remains a key driver of Stan Sport's growth.