• Appointment of Donald Montgomery as Chief Executive Officer
• Separation of CEO and Managing Director roles
• Montgomery brings over 20 years of executive experience
• Supports Avada's strategic priorities and growth ambitions

Avada Group Limited (ASX: AVD) is pleased to announce the appointment of Donald Montgomery as Chief Executive Officer (CEO). As part of the Group's evolution, the Board considers it is the appropriate time to separate the CEO and Managing Director (MD) roles. The CEO will report to Dan Crowley, who remains in his role as Managing Director, as they drive value creation for shareholders and stakeholders alike. Mr Montgomery has more than 20 years' experience in executive and C-suite roles that have driven growth, transformation and cultural change across a range of organisations. He has successfully managed regional, divisional and ASX-listed businesses and has strong financial and general management experience. The appointment of a CEO enables the Company to focus on consistent operational delivery, while continuing to achieve efficiencies, streamline processes and maintaining an exceptional standard of service. It reflects the Company's commitment to ensuring a robust leadership structure that supports its strategic priorities, and national and international footprint. In the Managing Director role, Dan will be dedicated to driving business development, capitalising on growth opportunities across existing and new markets, as well as building and maintaining strong commercial relationships with government and private sector operators to secure long-term partnerships and contracts.

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