• Jade Spooner appointed as Chief Executive Officer
• Experienced in growing tech startups to 8-figure enterprises
• Tasked with rapidly growing Kumu platform and e-commerce marketplace

Thrive Tribe Technologies Limited (ASX:1TT) has announced the appointment of Mrs Jade Spooner as the Chief Executive Officer of the 1TT Group of Companies and Brands, commencing January 21, 2025. As Group CEO, Jade will have oversight of all aspects of the Group, including the core technology health and wellness social platform Kumu, the Kumu e-commerce marketplace and payment gateway, as well as 1TT's legacy brands and technology suite. Jade is a renowned strategist and marketing leader, known for her expertise in building customer-centric, community-driven brands in the health and wellness sector. She has a proven track record of taking lesser-resourced businesses and rapidly growing their tech platforms to 8-figure businesses. The Company sees huge potential in the e-commerce space with the development work it is conducting on the Kumu e-commerce marketplace and payment gateway, and believes Jade is the leader needed to bring everything together and take the Group to the next phase of growth to fully realise its potential for shareholders and users.

Under the proposed short-term and long-term incentive program, Jade Spooner may earn up to 100,000,000 options, with the number of options vesting contingent on achieving various key performance indicators (KPIs) over the next 24 months. These KPIs include growing the company's social media following, increasing annual revenue, launching the Kumu e-commerce marketplace and payment gateway, onboarding content creators, and achieving paid subscriber and transaction volume targets.