• Bell Financial Group to acquire ~75,000 Macquarie Online Trading accounts
• Transition of accounts expected to be completed by 22 February 2025
• Agreement strengthens BFG's position in the market and provides growth opportunities for its Technology and Platforms business

Bell Financial Group Ltd (ASX:BFG) has announced that it has reached an agreement with Macquarie Bank which will see approximately 75,000 accounts transfer from Macquarie Online Trading to its Bell Direct and Desktop Broker brands. The transition of accounts from Macquarie Online Trading is expected to be completed after 22 February 2025. Bell Financial Group Co-CEO Arnie Selvarajah stated that the new agreement builds on the long-term partnership between the two companies and is a testament to the quality of Bell's online share trading technology and services. This agreement strengthens Bell Financial Group's position in the market and will provide further opportunities to grow its Technology and Platforms business. Macquarie's Head of Payments and Deposits, Olivia McArdle, said that Macquarie customers will continue to access the benefits of the Macquarie Cash Management Account via the Bell Direct and Desktop Broker trading platform, and that Macquarie Cash Management Accounts and any other accounts customers have with Macquarie won't change. Bell Financial Group's third party clearing arrangement with Macquarie will remain unchanged.

The transition of accounts from Macquarie Online Trading to Bell Financial Group's Bell Direct and Desktop Broker brands is expected to be earnings accretive in FY 2025.