• Subscription revenue up 9% year-on-year
• Cash burn reduced by 40% year-on-year
• EBITDA improved by 43% year-on-year
• Launched Tinybeans+ gift cards and expanded marketing partnerships

Tinybeans Group Ltd reported its Q2 FY25 results, highlighting continued progress in its subscription-led strategy. Subscription revenue grew 9% year-on-year to US$0.80 million, driven by a high blended renewal rate of 92% for Paid Subscribers and the highest addition of New Paid Subscribers in December since the launch of Tinybeans+. The company's cost-base reset quickly translated to a 40% reduction in cash burn year-on-year to -US$231k, and a 43% improvement in EBITDA to -US$445k. Tinybeans completed a major restructure in Q2, transitioning its Engineering team to Propel Ventures in Australia under a long-term contract, enabling a more focused business model. The company also launched Tinybeans+ gift cards to support new monetization channels, including B2B and employee offerings, and executed successful marketing partnerships in Australia to drive brand awareness and reach. Looking ahead, Tinybeans secured key distribution opportunities in the US and Australia for Q3, which are expected to support subscriber and MAU growth in 2025.

The company reported a 9% year-on-year increase in subscription revenue to US$0.80 million in Q2 FY25.

Tinybeans is focused on driving paid subscriber and MAU growth in 2025 through key distribution partnerships and marketing initiatives, including the inclusion of Tinybeans+ gift cards in Babylist's Hello Baby box program in the US and Bounty Bags in Australia.