• Gross Sales grew 10.3% to $492.5 million
• Revenue grew 9.9% to $272.7 million
• Gross Profit grew 18.3% to $106.0 million

Kogan.com Ltd (ASX:KGN) has announced strong first-half FY25 performance, with accelerated growth during the peak retail sales period. The company undertook a strategic decision to invest incremental profitability in marketing and promotional activity from November, which helped achieve accelerated topline growth. However, implementation and technology challenges temporarily adversely impacted Mighty Ape sales and profitability during the peak period, though these issues have since been largely resolved. Key metrics for the first-half FY25 period compared to the same period in FY24 include: Gross Sales grew 10.3% to $492.5 million, Revenue grew 9.9% to $272.7 million, Gross Profit grew 18.3% to $106.0 million, Gross Margin grew 2.8pp to 38.9%, Adjusted EBITDA grew 17.5% to $25.3 million, and Adjusted EBIT grew 21.2% to $19.0 million.