• Completed launch of first 4 of 12 next-generation products
• Revised and improved average selling price of next-gen products by 20%
• Strategically placed $2m of inventory in the US ahead of tariff changes

BirdDog Technology Limited (ASX: BDT), the global leader in broadcast quality, software-enabled video solutions, provided an update on the Company's operations and financial performance (unaudited) for the quarter ended 31 December 2024 ('Q2 FY25'). Key highlights include the completion of the launch of the first four - of 12 - next-generation products, with the remaining eight products to be launched within the next six months. The Company also revised and improved the average selling price of next-generation products by 20% while preserving net operating margins above 40%. Additionally, BirdDog strategically placed $2m of inventory warehoused in the US with a 3PL, ahead of any prospective anticipated increases in US tariffs on imported goods. The Company maintained a strong balance sheet with a cash balance of A$9.7m at 31 December 2024. BirdDog's CEO, Dan Miall, commented on the Company's improved operational performance and focus on growing US sales with substantial next-generation product inventories already inside the US, with eight more products to launch this calendar year and a strong cash position.

The Company expects to achieve positive EBITDA and be cash-generative once all next-generation products have launched, by August 2025, with profitability driven by accelerating revenues underpinned by a 12-strong next-generation product portfolio.

BirdDog will have the industry's most complete product offering in market well before the end of the calendar year. The suite of the final two-thirds of next-generation products represents an important step in BirdDog's strategy to re-establish itself as a leading global provider of broadcast-quality video technology.